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Advanced Driving Academy is an international driver and rider training organisation delivering an end-to-end solution to manage road safety and fleet risk — combining 1:1 in-vehicle training, digital learning, driver risk assessment, and road safety consultancy for organisations across the United Kingdom and East Africa.
Advanced Driving Academy was founded in 2015 by David Watt and Jim Thompson, who recognised a critical safety gap: 1 in 3 road incidents involve someone who was driving for work. Drawing on decades of driver training experience across the UK and internationally, they set out to build cost-effective, high-quality training solutions for businesses of every size.
In 2023, that mission expanded to East Africa. Building on relationships in Kenya dating back to 2014, David identified strong demand for higher-quality road safety education at locally competitive pricing — bringing the same standards of training that had built the Academy's reputation in the UK to drivers and riders across the region.
"To deliver the best, most cost-effective driver training solutions to our clients, to build a culture of safety, and reduce the risk to those who drive for work."
That mission hasn't changed since 2015 — and it shapes everything from our 1:1 in-vehicle coaching to our online risk assessments and highway code testing.
The foundation for everything we do, from how we design a course to how we coach a driver on the road.
A genuine commitment to developing skilled, confident drivers and reducing incidents on the road.
Bespoke training and ongoing support that our clients and partners can rely on, wherever they operate.
David Watt — Managing Director & Co-Founder. With over a decade of driver and rider training experience across the UK and East Africa, David leads the Academy's mission to build safer roads through practical, high-quality training. Every trainer holds DVSA qualifications, advanced driving credentials from ROSPA or IAM, and formal classroom teaching qualifications.
David is supported by Gee Gatabaki, Technical Director, and Jairus Obuhatsa, IT Director, who lead the technical and digital delivery of our training programmes.
From fleet risk assessments for NHS Greater Glasgow and Clyde to rider training programmes and community outreach across Kenya, our team works directly alongside clients to build safer driving habits — on UK roads and East African tracks alike.
Training partnership with d.light, Kenya
Rider training in the field, Kenya
Community road safety outreach
Advanced Driving Academy operates across the United Kingdom and East Africa, with a growing footprint in Kenya, and remains open to international engagements. Whether it's a single driver risk assessment or a fleet-wide training rollout, our approach stays the same: practical, evidence-based training built around the roads our clients actually drive.
